A company's Cultural Identity is made up of its values, beliefs, practices and behaviors that define how the organization functions and how it is perceived both internally and externally.

Building this identity consciously and strategically is essential to align the company's objectives with the expectations of its employees and customers.

The Strategic Role in Creating a Culture of Continuous Learning, we believe that building a culture of continuous learning is essential to generate value for both individuals and the business. Our goal is to create an environment that facilitates performance, promoting constant growth and innovation. We act as designers of learning journeys, creating conditions and contexts that connect the internal and external ecosystem to the company's strategy, organizational culture and business results.

The great challenge of People Management is the view of the employee as the company's main customer, as he is the one who maintains the culture inside and outside the business and in society.

Just as in marketing, the focus is on the customer experience and journey (UX), in HR, the focus, nowadays, is on the employee's experience and journey.

Cultivating Leaders who Drive Results, we recognize that effective leadership is one of the fundamental pillars for organizational success.

Our Leadership Preparation and Development program is designed to empower current and future leaders by providing them with the skills and knowledge needed to face complex challenges and foster a high-performance environment.

Focus on Projects that contribute to the SDGs and People Management and their fundamental role in sustaining and transforming organizational culture and in the practice of ESG principles:

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HR for ESG, focusing on S: well-being and happiness at work, diversity and inclusion.